Professor Hans Westerbeek

Professor Hans Westerbeek

Bid wins:
World Congress on Elite Sport Policy
23-24 November 2015

World Congress on Active Ageing
28 June - 1 July 2016

World Congress on Science and Football
3-6 June 2019

11th Interdisciplinary World Congress on Low Back and Pelvic Girdle Pain
14-17 November 2022

Professor Hans Westerbeek is Professor of International Sport Business at Victoria University in Melbourne, Australia. He holds a visiting Chair position at the Free University of Brussels in Belgium and at the Real Madrid Graduate School in Madrid in Spain and is a visiting Professor at Central University of Finance and Economics (CUFE) in Beijing. He also sits on numerous academic advisory boards for institutions in several countries and until recently was a Board member of AFL Europe, based out of London. He has published 23 books and more than 200 articles in sport management, sport business, sport marketing and sport policy and his work has been translated in Chinese, Russian, Dutch, Arabic, Portuguese and Greek. He is an international consultant to more than 50 organisations including the FIFA, IMG London, Giro D’Italia, Royal Dutch Football Association, Australian Football League (AFL), Cricket Australia, the Dutch Olympic Committee, and to governments in India (current), New Zealand, United Arab Emirates, the Netherlands and Belgium to name a few. In India, he currently works with the governments of Gujarat, Punjab and Kerala. He is frequently approached by international media and has delivered presentations and keynote addresses at over 120 conferences in more than 25 nations around the world. 

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