In celebration of the 25th anniversary of the Asia-Pacific Incentives and Meetings Expo (AIME), Melbourne Convention Bureau (MCB) commissioned research from McCrindle Research, to explore the future of the business events industry. The report was launched by MCB CEO Karen Bolinger at AIME.
The research unveiled the trends affecting the future of meetings, how the global industry is changing, anticipated delegate expectations from conferences and how different generations are having an impact on business events.
The report found that the time of being the passive delegate is over, people are looking for more engagement and interaction, being time poor means delegates are questioning the benefit of attending a conference and information should be in short digestible bursts.
Key findings include:
86% of respondents believe that attendees will continue to place strong importance on meeting face-to-face,
76% of respondents believe that attendees of the future will want events to be more socially responsible,
98% of respondents believe that delegates want a more customised and personalised conference experience,
89% of respondent believe that delegates want more learnings and new acquired knowledge from conferences.
View the full report online.