Melbourne Convention and Exhibition Centre (MCEC) and creative powerhouse, C2 International
recently announced a world first partnership, signalling a dramatic shift ahead for the future of business events.
This new alliance will be mutually beneficial as it grants MCEC exclusive access to C2’s experiential design platform and signature “labs” (challenging yet playful ideation sessions) while providing C2 a powerful gateway from which to continue the conversation in the Asia Pacific region.
Founded by Cirque du Soleil and Sid Lee, C2 International is a major innovative force in the global business events industry. The company curates immersive and interactive experiences, compelling participants to reframe their thinking and draw on innate creativity to solve the global business challenges of our time.
Read more here.