Thanks to the efforts of many including Club Melbourne Ambassador Dean Zabrieszach, Melbourne’s innovation in the Intelligent Transport Systems (ITS) sector was on the world stage in October as the 23rd ITS World Congress moved into Melbourne.
Held at Melbourne Convention and Exhibition Centre, ITS 2016 was the largest international association conference held in Australia this year, and the second largest international association conference ever held in Melbourne.
The event attracted 11, 496 visitors, made up of over 4,200 international delegates from 73 countries.
Secured by Melbourne Convention Bureau in collaboration with ITS Australia, this was the first time the congress had been held in Melbourne. Club Melbourne Ambassador, Mr Dean Zabrieszach Vice President and Board Director of ITS Australia and ITS Australia President, Mr Brian Negus led the bid and the development and delivery of the congress.
MCB Chief Executive Officer, Karen Bolinger, said this was a remarkable result for the city, business events sector and ITS industry.
“MCB works hard to not only secure events for the city, but to also ensure they are well attended. This event is proof that our approach to attracting the world’s best and brightest minds has paid off in spades,” Ms Bolinger said.
“To exceed the overall visitor target is testament to the collaborative effort of our city. These results are only possible thanks to the support of the Victorian State Government, City of Melbourne, Melbourne Convention and Exhibition Centre and our partners across the travel sector. It is a real example of the power of Team Melbourne,” Ms Bolinger said.
ITS 2016 generated in excess of $25 million in economic contribution for Victoria, but the impact of this event extends beyond dollars.
“It is the legacy outcomes of conferences that have a lasting impact on the local and global community,” Ms Bolinger said.
“World break throughs and collaborations in connected cars, an MoU signed between ITS Korea and VicRoads, new traffic control and smart mobility software on show for the first time, driverless car trials around Albert Park Lake – this is the true value of conferences.”